The Reasons Hearts' Landmark Title Tilt Shouldn't Come as a Surprise.

JAMBOS BLAZING

Maybe the sole surprising element of Heart of Midlothian's triumph over Celtic in the Scottish Premiership was the extent to which taken aback observers appeared when news of the outcome and its consequences for the top of the standings circulated. Although this convincing victory at Tynecastle, which leaves the Edinburgh side top of the table and eight points ahead of Celtic, was earth-shattering in nature, no one who has been tracking the fortunes of both squad this season will have been even remotely shocked by the final score.

Over the last 40 seasons, the Glasgow duopoly of the Old Firm have divided the Scottish league between them, turning fitba to something of a punchline in the process. Nine games into the current season it has become apparent that Heart of Midlothian – who count Stephen Hendry, Sir Chris Hoy and Ken Stott among their famous supporters – might just be prepared to strike while the Glasgow duo influence is at its weakest.

CELTIC'S SLUMP

Although much of the attention in Scotland has been on the disastrous season being suffered by the Ibrox club, the full-spectrum nightmare of the circumstances at Ibrox has meant that Celtic's slightly less terminal decay has been allowed to worsen unnoticed. The defending title winners have so far dropped a considerable number from their opening nine league games this season under Brendan Rodgers. The Celtic manager has acquired the distant look of a individual who constantly checking his schedule to find out how many days are remaining until his contract expires, and woke up this day to learn the answer is over two hundred.

"No one has put in more effort in all my time here," he informed reporters following the defeat, after they had questioned his appetite for anything resembling a championship battle. "So the motivation is there to try and reverse the standards that we're at. Everything is under control, there is plenty of time."

NEW CHALLENGER

Considering the dreadful start to the campaign being experienced by Rangers, the Celtic boss and his men could normally be anticipated to get away with their own inability to roar out of the traps, but this year an Edinburgh disruptor has joined the mix. In spite of being forced to function with a war-chest that is not just a small portion of Celtic's as a minuscule amount in comparison, Hearts have introduced the money and knowledge of a renowned businessman to the SPL mix. As well as investing £10m during the summer, the Brighton owner has granted the club exclusive use of his highly confidential data-driven proprietary scouting recruitment tool.

In an Irish defender, a Greek talent and a Brazilian prospect it has enabled them to unearth unpolished gems from an English lower-league side, the Slovak first division and the Norwegian second tier, among other exotic footballing outposts, for the combined cost of a mid-range family saloon. Seen at Tynecastle on Sunday sporting a club colours, the notoriously astute professional gambler could be observed celebrating each score with the enthusiasm of a person who had almost certainly realized the oddsmakers had massively misjudged his team's chances of defeating the struggling champions, and filled his boots accordingly.

COACH'S RESPONSE

"In my opinion it's a statement win," said the facial-haired Hearts gaffer the head coach after his side's most recent victory, their eighth win in nine outings. "Perhaps it is for others on the outside looking in. It could alter perceptions. It might validate opinions that there's a tightrope. But we must be realistic, we're really pleased with what the lads have given us. Technically, we look in a good place, and certainly in fitness we look in a good place, so we hope it persists. Of course, it's not a position that the team is accustomed to being in." No, the manager, it isn't. But the glorious, analytics-backed truth is that for the first time in many years, the Scottish game might actually have a championship battle that somebody besides the traditional powers can claim.

Douglas Green
Douglas Green

Maya Chen is a digital strategist with over 8 years of experience in SEO and content marketing, specializing in data-driven campaigns for tech startups.